But the New Deal’s electrical reformers aimed for something even bigger than an economic stimulus to relieve farmers and put workers back in business. They hoped to use this program to heal a cultural rift between urban and rural America that had been widening for decades, as city populations boomed, rural villages dwindled, and many farmers felt increasingly alienated from the economic and social mainstream. By the 1920s, the center of cultural authority had shifted in America; public opinion was now dominated by cosmopolitans who lampooned country “hayseeds” and dismissed parochial thinking as “small town stuff.” Once proud to think of themselves as belonging to a nation of farmers, many Americans now faced an identity crisis.
Another post from Age of Edison:
Defending these new regulations [on electric light], the progressive reformers pointed to Europe’s example. Governments there had played a more active role in controlling the development of the electric industry. National laws encouraged municipal ownership of utilities and set standards for all electrical work, drawn up by leading scientists and engineers. And Europeans had done a better job of preventing the new technology from scarring their fine buildings and urban boulevards, placing most wires in the urban core underground early on…
But American electric companies drew a very different lesson from Europe’s example. As they claimed time and again, the United States enjoyed far more electric light than any other place in the world, a bounty that electricians traced not only to their own inventiveness and entrepreneurial spirit but also to the lack of government interference.
Both arguments sound familiar.
So who really deserves the credit for America’s rapid embrace of the electric light?
By the turn of the twentieth century, electricity was coming of age, no longer a curiosity but a mass commodity, delivered by a sophisticated and heavily capitalized industry that saw nothing but exponential growth ahead. Some old-timers who gathered at the National Electric Light Association conventions looked back nostalgically on the early years when any man with a bit of enterprise, practical skill, and a fascination with electricity could go into the light business for himself. But most acknowledged that the changes had been necessary, the only way for industry to grow, providing more, safer, and less expensive light while paying healthy dividends for its inventors.
Though the rash of fires and electrocutions had threatened the industry’s growth in the late 1880s, it emerged from these challenges stronger than ever. The owners and operators of the utility companies deserved a share of the credit for turning electric light from an invention into a paying business, but the expanding electrical grid was also created by other institutions and conflicting forces, an attempt by many Americans to mediate the interests of rival inventors and manufacturers, the salesmen of light and their customers, the competing values of free enterprise and progressives’ all to use government to protect the public from the twin dangers of market chaos and corporate monopoly.
The more mature and stable electrical system that emerged by the early twentieth century had been produced by other forces as well–the scientists and journalists who helped to develop and spread a common language of electricity; research institutions and technical schools that turned a growing number of enthusiastic students into licensed electricians and engineers; legislatures that created regulatory bodies and electrical codes; the experts who protected the public interest through their work as inspectors, utilities commissioners, and civic-minded economists; unions that tried to protect their members from unsafe work practices; and the insurance companies that guarded the public’s interest and their own bottom line by imposing safety standards on electrical products and work. All played their part in turning Edison’s famed invention into the far more complex and powerful creation, the modern electrical grid.
More from Age of Edison, on why the U.S. surpassed Europe in invention:
Europeans often conceded that Americans displayed a remarkable aptitude for invention, particularly in the field of labor-saving devices. The country had not produced many philosophers, as one Englishman put it, “but her practical men may be numbered by the hundreds. If a Yankee has an idea, he likes to put it into practice. He is not content to read a paper, and let someone else work out his theories.” Pioneers in industrial innovation, the British still made better products, and sold the world many more of them. But they conceded, with evident concern, that “it is from America that all the new inventions come to us.”
…As one educator put it, “very great inventiveneness” had become a defining national trait…
Many explained America’s inventiveness as a by-product of its expanding market and its chronic labor shortage…
Others attributed American inventiveness to the nation’s more democratic educational system…
Americans were fast passing the Old World in technological creativity, many argued, because the U.S. economy offered these rewards not just to a small educated elite and those who inherited titles of nobility, but to all those entrepreneurs who served their fellows through the marketplace… In a variation on the American dream, some people joked that every true American man would feel ashamed to go to his grave without at least one patent to his name.
(Pages 144-154.) Here’s my previous post on the book.